Partner Web & Growth Proposal
The Bay Architects Architecture, Urban Design & Historic Preservation 1840B Alcatraz Ave · Berkeley, CA 94703 · Est. 1980
A website proposal for James Novosel & Andrea Chelotti

Forty-six years of East Bay landmarks deserve a digital monograph to match.

Since 1980, The Bay Architects has shaped how Berkeley lives and gathers—delivering over 260 multi-family housing units and award-winning restorations from the Church of the Good Shepherd to the Francis K. Shattuck Building. Here is how Brandcore presents that legacy online.

Established
1980 · James Novosel, Principal Architect (UC Berkeley ’71)
Berkeley Studio
1840B Alcatraz Avenue · Berkeley, CA 94703
Direct Desk
(510) 420-1484 · bayarch.com
Karina Carillo Prepared by Karina Carillo · Brandcore Client Partnership Lead for The Bay Architects
Francis K. Shattuck Landmark Building in Downtown Berkeley, restored by The Bay Architects Historic Landmark Restoration · Francis K. Shattuck Building, Berkeley
bayarch.com
Proposed homepage design for the new bayarch.com
The new bayarch.com · architectural monograph direction
01 / 07
The Bay Architects The Bay Architects1840B Alcatraz Ave · Berkeley, CA · Since 1980
Forty-six years of East Bay architecture

Berkeley already lives, gathers and works inside your portfolio.

Founded in 1980 by Principal Architect James Novosel (UC Berkeley ’71; trained at EHDD, HOK, and HGHB) alongside Architect & Project Manager Andrea Chelotti, your studio unites full-cycle urban design, Type V housing mastery, and landmark preservation.

  1. 01

    Multi-Family Housing (260+ Berkeley Units)

    The Fidelity Apartments · Telegraph Bays (2616 Telegraph) · 2628 Telegraph Condos · Hearst Commons · Stadium Place · Allston Oak Court · Seventh Street Condos

  2. 02

    Historic Preservation & Landmark Rehabilitation

    Church of the Good Shepherd · Francis K. Shattuck Building · The Corder Building · Aurora Theater · 2567 Shattuck Avenue · The Fred King Building (2501 Telegraph)

  3. 03

    Commercial, Urban Design & Custom Residential

    1952–66 University Avenue (Bertin Properties) · Wright’s Garage Conversion · 1854–78 Euclid Avenue (Shapiro Store) · Cedar Street · Edwards Cottage · California Street

Church of the Good Shepherd sanctuary restoration in West Berkeley by The Bay Architects
Church of the Good ShepherdHistoric Landmark Restoration · West Berkeley
Recognized by preservation & design peers
  • California Preservation Foundation & Berkeley Design Advocates (2015)Statewide Rehabilitation Award & BDA Design Award for the historic Church of the Good Shepherd restoration following fire damage.
  • Berkeley Architectural Heritage Association (BAHA · 2007–2015)Multiple Preservation & Restoration Awards: Church of the Good Shepherd, 1952–66 University Ave, 1854–78 Euclid Ave, 2501 Telegraph Ave, and 2956 College Ave.
“Complete design cycle leadership—from programming and community outreach through zoning approvals and construction administration.”James Novosel & Andrea Chelotti · 1840B Alcatraz Ave
02 / 07
The Bay Architects The Bay Architects1840B Alcatraz Ave · Berkeley, CA · Since 1980
When developers, owners & review boards visit bayarch.com

Your buildings command respect. Your current website hides their scale.

Before a property owner, housing developer, or institutional board calls (510) 420-1484, they review bayarch.com. Today, three moments on the existing site undersell four decades of architectural leadership.

www.bayarch.com · current layout
Current bayarch.com homepage showing small thumbnail strip and dated spacing
Current bayarch.com · small thumbnails & unindexed project sheets
01Portfolio Scale
260+ Units

Landmark work is compressed into tiny thumbnails

Multi-family housing developments, commercial rehabilitations, and BAHA award-winning landmarks sit inside small galleries without unit counts, construction types, or project narratives.

What we build: Full-bleed sector portfolios with architectural spec sheets.
02Entitlements & Trust
46 Years

Berkeley permitting & Type V mastery are buried in plain text

Developers and institutional clients searching for an East Bay architect with deep City of Berkeley zoning, community outreach, and Type V code mastery must hunt through dense paragraphs.

What we build: Dedicated capabilities & awards showcase for selection panels.
03Studio Intake
1-Tap

No structured project consultation pathway on mobile or desktop

The current Contact page uses raw spacing without a guided project inquiry form, interactive map to 1840B Alcatraz Avenue, or one-tap calling to (510) 420-1484.

What we build: Guided project scope intake routed straight to James & Andrea.
03 / 07
The Bay Architects The Bay Architects1840B Alcatraz Ave · Berkeley, CA · Since 1980
Designed for property owners, developers & civic boards

A digital monograph worthy of four decades in Berkeley.

A bespoke homepage that opens on your signature East Bay restorations and housing developments, lets prospective clients filter by building type, and makes reaching 1840B Alcatraz Avenue effortless.

  1. 01

    Filterable 4-sector architectural portfolio

    Instant pathways across Multi-Family Housing, Historic Preservation, Commercial & Urban Design, and Custom Residential.

  2. 02

    Architectural case studies & award citations

    Each project pairs high-resolution photography with unit counts, Type V construction details, and CPF / BAHA / BDA award honors.

  3. 03

    Direct studio consultation & feasibility intake

    One-tap calling to (510) 420-1484 and a clean project brief form for new residential, multi-family, and commercial inquiries.

https://www.bayarch.com
Proposed homepage design for bayarch.com featuring Church of the Good Shepherd and Francis K. Shattuck Building
Proposed homepage direction for bayarch.com · Custom Brandcore design
04 / 07
The Bay Architects The Bay Architects1840B Alcatraz Ave · Berkeley, CA · Since 1980
Before & after · United Facilities Group (ufgworks.com)

We have done this before. Here is a recent California rebuild.

United Facilities Group came to Brandcore with a dated site that undersold decades of commercial facilities and construction work. We rebuilt it into a clear, authoritative digital flagship.

ufgworks.com · previous website Before
The previous United Facilities Group website before Brandcore rebuild
BeforeDated layout, buried project capabilities, low mobile clarity
ufgworks.com · Brandcore rebuild After
The United Facilities Group website after Brandcore rebuild
AfterEditorial hierarchy, clear sector routing, immediate project inquiry
05 / 07
The Bay Architects The Bay Architects1840B Alcatraz Ave · Berkeley, CA · Since 1980
White-glove delivery with zero disruption to your studio

3-Day Strategy. 7-Day Custom Build.
60-Day Market Growth.

Your dedicated Brandcore partner maps the portfolio structure in three days, launches the new bayarch.com seven days later, and spends the next sixty strengthening your East Bay search presence.

Phase 01 · StrategyDays 1–3 · 3 Days

Dedicated Account Manager & Portfolio Curation

A 1-on-1 working session with James and Andrea to organize project photography, award citations, and sector priorities across Berkeley and the East Bay.

  • 1-on-1 kickoff with your dedicated Brandcore partner
  • Curation of Multi-Family, Historic & Commercial case studies
  • Complete website, mobile & East Bay growth roadmap
Phase 03 · GrowthDays 11–70 · 60 Days

Full Web Presence & East Bay Authority

Sixty days of hands-on stewardship so property owners, developers, and homeowners across Berkeley and Oakland find The Bay Architects first.

  • Google Business Profile optimization for 1840B Alcatraz Ave
  • New project completions & BAHA/CPF awards published for you
  • Ongoing updates & direct phone/email access to Karina
06 / 07
The Bay Architects The Bay Architects1840B Alcatraz Ave · Berkeley, CA · Since 1980
Your dedicated Brandcore partner

Let’s give The Bay Architects’ portfolio the digital flagship it has earned.

We prepared this custom design proposal specifically for James Novosel and Andrea Chelotti at 1840B Alcatraz Avenue. Fifteen minutes is all it takes to walk through the live concept together.

Karina Carillo
Karina Carillo
Client Partnership Lead · Brandcore

“From the triple-award-winning restoration of the Church of the Good Shepherd to Telegraph Bays, Hearst Commons, and the Francis K. Shattuck Building, your work shapes how Berkeley lives and gathers. I would love to show James Novosel and Andrea Chelotti how a modern bayarch.com puts that 46-year legacy front and center.”

1422 Steel Creek Dr · Patterson, CA 95363
15-minute studio walkthrough

Let’s compare notes.

Select Thursday at 1 PM or Friday at 2 PM Pacific, or choose any weekday time convenient for your studio.

Open an unsent email draft
All times are Pacific. Opens an unsent email draft for you to review and send; Karina confirms by reply.
07 / 07